Mum tells me this aqua and purple dog collar really brings out my big, meaningful doggy eyes. It’s tough on the outside and soft on the inside, so it fits pawfectly with my rugged yet spoiled lifestyle.

Designed to last, my collar is made from the best quality nylon and has a woven finish that feels soft and smooth on my fur, without ever snagging or pulling. The best bit is it even comes with a matching lead and harness to keep me looking like the most dapper dog on the block!

Sizes are fully adjustable and have a 4-point locking system buckle for added security. And because dogs love activewear too, it comes in inclusive sizes ranging from Yorkshire Terrier small up to Labrador extra-large.